Turn Your Internship Into A Full-Time Job
Dan Schawbel is the leading personal branding expert for immature professionals. Read full profile
People you know or accept never met yet are googl'ing you. Allow'south face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Team found that 47% of people search for information about themselves online (Self-Googling), which was more double five years ago. It's a pretty condom bet that percentage has climbed to over 50 or lx% by this twelvemonth.
Some people might can it ego-surfing, simply it's actually a good exercise to see what results come up for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or because they want to acquire more about yous. Hiring managers want to see if you take a clean record in Google, which is your permanent record because every movement you make (yes even a blog comment) is stored there forever. Before I went on a second appointment one time, the girl Google'ed me. If she hadn't liked what she saw, the 2nd date wouldn't have happened. Try doing information technology right now and see what you lot go.
There is no hiding from Google!
Google keeps rail of but about everything yous do on the net. It patrols and captures your online behavior, such every bit when you post on your weblog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about yous, which ways that Google has a complete picture (well-nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children will exist able to find out everything about you when they abound older. "Mom, expect what I just institute out about Dad in Google." Your personal brand can't hibernate from Google. There is i major exception to this though.
Common names
If your proper noun is common, such as Mike Smith, and then it will exist very hard to own your Google results. At that place are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the starting time few pages. If your life goal is to rank in the superlative ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your unabridged life. At the historic period of sixty you might find out that Google changed their algorithm and you'll lose all that hard work. The betoken being is that you lot'll take to differentiate your name in club to rank high. I typically recommend yous use your eye name or a nickname in this case. The worst case scenario is that yous change your name completely ;).
Glory names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles virtually them. These sources rank extremely high in Google. We're talking Google PageRank's of 8 and college! Your weblog posts about these celebrities will never end upward on the summit twenty results for their name unless you are Perez Hilton. If your proper noun is the same as a celebrities, you lot are in large trouble. Try searching for Christina Aquilera (21 meg results), Britney Spears (88 million), Lil Wayne (forty meg) and other major celebrities. Personally, I don't have any friends with these names, merely even with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity proper noun, I suggest that you build your make around an surface area of your expertise or interest and connect it to your make proper noun.
Unique names
While growing up, you might have been made fun of people of your unique name considering it was "different." Although you were ostracized and fabricated fun of, correct at present you lot get to express joy at everyone else! With a distinct name, you are able to easily dispense the results for your name on search engines. When you go to your loftier school reunion and see your friends, you lot'll get the terminal express mirth because you tin can be visible and control perceptions, while they just cannot. When y'all Google your name, whether you have results that reflect your brand, you'll run across how difficult it will be to rank high for information technology or not. Depending on the competition, it may take y'all a few days or a few months. Over fourth dimension, if y'all work very hard, you lot'll own the top ten results for your name.
In my side by side post, I'll talk most what y'all tin practice to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/turn-your-internship-into-full-time-job.html
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